Goals for December 10-16, 2017

One. More. Week.

Goals for this week:

  • Publish weekly goals
  • Section 1 worksheet
  • Start section 2 of “Club Basketball Marketing”
  • Udemy section 7
  • Copyblogger email series #3
  • Article promotion and newsletter sign up mention (Periscope and Live)
    • “secret link to goals”
  • Add a relevant person to LinkedIn and Twitter – target sports management and marketing people

Work Tasks for this week:

  • LOC
  • Finish content strategy
  • Build out new roster hometown infographic
  • Open BAM Jam registration
  • Select Basketball spring pricing
  • 6 month cash outlook
  • Evaluate Elevate
  • Phase II “club vs. school” opt-in evaluation
    • increase promotion
    • put in other locations
  • NPI redirect strategy to capture audience info for officials (blog post?) and coaches
  • New THR website – cornerstone approach
  • Select Printing content home (from Newsletter)
    • articles
    • checklists
  • Select Printing “stories” ideas. Who and when?
  • Make Select Printing Twitter Account Live – what type of content?
  • Where can I learn how to become a headline expert?
  • Jar HQ Demo
  • Weekly/Daily basics
    • Load Buffer for THR, SB, BAM, SP
    • Post SP Instagram pics
    • Check analytics

Weekly schedule

Sunday

  • Publish Goals and Tasks
  • Practice tests

You will never 'find' time for anything. If you want time, you must make it. - Charles Buxton

Monday

  • LOC paperwork
  • Post to SP Instagram
  • Pass RE exam

Tuesday

  • Content planning (Select Printing)
    • Populate SP Twitter lists (high school girls basketball)
    • Decide on SP twitter content and make live
    • Where to house Select Printing content
    • Select Printing “stories” strategy
    • Include sharing content from all our channels (why, what, how + metrics)
    • Include a list of “partners” to share as content (curation strategy, refer to doc)
    • Media plan (video, articles, etc) follow up (refer to doc)
  • Load Buffer with curated content, leave gaps for original content
  • Periscope and FB Live article
  • Outline Section 1 worksheet

Wednesday

  • Content planning (THR)
    • THR cornerstone strategy
      • Codify top THR articles and determine future metrics – how will these support cornerstone topics?
      • Use most popular THR articles in content planning
    • New THR website punch list
    • Buffer THR original articles for the week
    • Include sharing content from all our channels (why, what, how + metrics)
    • Include a list of “partners” to share as content (curation strategy, refer to doc)
    • Media plan (video, articles, etc) follow up (refer to doc)
  • Post to SP Instagram
  • THR cornerstone strategy

Thursday

  • Content planning (Select Basketball)
    • Select Basketball monthly post
    • “club vs. school” opt-in – Phase II
    • Include sharing content from all our channels (why, what, how + metrics)
    • Include a list of “partners” to share as content (curation strategy, refer to doc)
    • Media plan (video, articles, etc) follow up (refer to doc)
  • Select Basketball Spring Pricing
  • Finish Section 1 of Marketing book
  • Email vincehordemann.com list
  • NPI marketing strategy including “pass-through” posts for audience building
  • Where to get a headline education

Friday

  • Content planning (vincehordemann.com)
    • content calendar
  • Open BAM Jam
  • Schedule Jar HQ demo
  • Check all web analytics
  • Section 7 of Udemy Course
  • Email series #3

Saturday

  • Finish Section 7 of Udemy Course
  • Finish Email series #3
  • Online networking

How did last week’s goals go:

  • Publish goals
  • Study for RE exam

Goals for this quarter:

Goals for the year

  • Run a sub 6 minute mile (start of this year is 6:23)
  • Get Fran time under 5:30 (start of this year is 6:05, finished at 4:48)
  • Validate a new idea via the Will It Fly process
  • Volunteer in Katy’s K class twice and in her first-grade class twice
  • Volunteer in Matthew’s K class twice
  • Read or listen to 6 books (Extreme Ownership, Start With Why, The 10X Rule, The Four Hour Work Week, The Five Dysfunctions of a Team, Disruptive Marketing, Buy Buttons, Shoe Dog, Known, Top of Mind, Get Scrappy, Legacy, Founder’s Mentality, Play Bigger, Grain Brain)
  • Is Start a Fire a content tool worth using?

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