Goals for January 8-14, 2017

This week I’m really going to focus on investing in the moment that I am in. All week my schedule is throwing different stuff at me from taking kids to school before work to the first week of basketball practice for Katy. These are short bursts of family time that I want to make the most of.

Also, writing goals every week has been really helpful for me personally. I’m considering doing the same thing for my “work” life as well. I typically set goals every week at work but not in a way that holds me accountable and lays them out to this detail.

Goals for this week:

  • Publish weekly goals
  • Publish reasons you should be segmenting your email list
  • Add three more relevant people to LinkedIn
  • Comment on a Feedly article
  • Comment on a LinkedIn article or post
  • Post “Diet Puzzle” to Facebook
  • Should I start doing a separate “work goals” post?

Weekly schedule

Sunday

  • This week’s theme and how it ties in to a brand characteristic: Invest in the moment you are in
  • Hashtags to use (mainstream and niche): #invest #moments #family #basketball #school
  • Where can we get some original images or video: practice, out the front door
  • Update daily goals
  • Schedule publication of goals

Monday

  • Work on email segment post (30 min)
  • Comment on LinkedIn post (15 min)
  • Schedule Diet Puzzle for Tuesday (5 min)
  • Outline “work” goals post (10 min)

Tuesday

  • Finish email segment post (40 min)
  • Read a feedly article, comment on it and link to author on LinkedIn (20 min)

Wednesday

  • Publish email segment post (30 minutes)
  • Read a feedly article, comment on it and link to author on LinkedIn (20 min)
  • Outline “work” goals post (10 min)

Thursday

  • Thank somebody (5 minutes)
  • Content curation (40 minutes)
  • Will It Fly (WIF) mind mapping (15 min)

Friday

  • Outline “the liver tests” (20 minutes)
  • Read a feedly article, comment on it and link to author on LinkedIn (20 min)
  • WIF grouping and pruning (20 min)

Saturday

  • Clean up “liver tests” (15 minutes)
  • Decide on work goals (5 minutes)
  • WIF (40 min)

How did last week’s goals go:

  • Publish weekly goals
  • Publish thoughts on travel meal plan
  • Sign up for Aerobic Capacity (Running: Develop Your Engine & Stamina)
  • Add three more relevant people to LinkedIn
  • Comment on a Feedly article
  • Comment on a LinkedIn article or post
  • Post a business article to Facebook

All good except for the nagging Aerobic Capacity. This week’s excuse: no where to run. Honestly, even though it keeps getting put off, there have been legitimate reasons. We’re close to about 20″ of snow now, shattering all time records for this area. So there is really no place I’d be able to run. Temperatures are going sub-zero so the snow isn’t going anywhere for a while.

Goals for the year

  • Run a sub 6 minute mile (start of this year is 6:23)
  • Get Fran time under 5:30 (start of this year is 6:05)
  • Validate that people would pay for a basic training course to help small businesses get more from their digital marketing budget (Will it Fly?)
    • Develop a basic training course to help small businesses get more from their digital marketing budget if this is viable
  • Volunteer in Katy’s K class twice and in her first grade class twice
  • Volunteer in Matthew’s K class twice
  • Read or listen to 6 books

Goals for this quarter

  • Compete in The Open (Master’s Division)
  • Begin an aerobic program
  • Take a paid marketing course of some sort to see what a program looks like
  • Begin the Will It Fly process to validate course idea
  • Put together the outline of a basic training course for digital marketing and find one business to try it out
  • Find a day in April to volunteer at Katy’s class
  • Finish and review Extreme Ownership
  • Pick a new book to read
  • Run a mile in under 6:15
  • Decide if Twitter is a better medium than Instagram
  • Find a way to integrate video in to one of my company’s properties and see what kind of impact it has (spring BAM Jam?)
  • Continue to build network

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