Goals for November 19-25, 2017

A belated Happy 40th Birthday to my brother, Clint!

Dropping the Medium and Linked In article posts. After 8 weeks I didn’t see any return on that investment. I really like both platforms but until I really figure out that audience, it isn’t worth the time to post articles there.

Goals for this week:

  • Publish weekly goals
  • Add a relevant person to LinkedIn and Twitter – target sports management and marketing people
  • Publish “Terms” article
  • Finish section 1 of “Club Basketball Marketing”
  • Udemy section 6
  • Copyblogger email series #1
  • Article promotion and newsletter sign up mention (Periscope and Live)

Work Tasks for this week:

  • Load Buffer for THR
  • Build out pre-game article and video
  • Publish the 6’1 challenge
  • Publish THR newsletter
  • How to approach college hometown rosters
  • Phase I “club vs. school” opt-in test
  • Select Media plan
  • Video strategy (SP, THR, SB, VH)
  • How to approach sharing content from all our channels (why, what, how + metrics)
  • Make Select Printing Twitter Account Live

Weekly schedule

Sunday

  • Publish Goals and Tasks
  • Mod 1 review, Mod 2 week 1 review

Control your own destiny or someone else will. - Jack Welch

Monday

  • Finish “terms”
  • Load Buffer with curated content, leave gaps for original content
  • Build out pre-game video and article
  • Outline Phase 1 of “club vs. school” opt-in test

Tuesday

  • Publish “terms” article
  • Publish “terms” via Facebook and Twitter
  • FB Live “terms” article
  • Periscope “newsletter” article
  • Publish 6’1 challenge
  • Buffer THR articles for the week
  • How to approach college roster hometowns
  • Build out pre-game video and article
  • Begin Phase 1 “club vs. school” opt-in test

Wednesday

  • Finish Section 1 of Marketing book
  • Publish THR newsletter
  • College hometown roster approach
  • Select media plan (video, articles, etc) – overall plan
    • Include sharing content from all our channels (why, what, how + metrics)
    • include a list of “partners” to share as content (curation strategy)

Thursday (Thanksgiving)

  • Section 6 of Udemy Course
  • Email vincehordemann.com list
  • Publish Pre-game

Friday

  • Email series #1
  • Populate SP Twitter lists (high school boys and girls basketball)
  • Video strategy

Saturday

  • Online networking

How did last week’s goals go:

  • Publish weekly goals
  • Add a relevant person to LinkedIn and Twitter – target sports management and marketing people
  • Publish “KPI” article
  • Publish on Medium and LinkedIn
  • Finish section 1 of “Club Basketball Marketing”
  • Udemy section 6
  • Rechanneling” Article promotion and newsletter sign up mention (Periscope and Live)
  • Load Buffer for THR
  • College and NBA trending images
  • Publish high school recruiting article
  • Have Adam Hiatt talk transcribed
  • Update all Social Media references to selectbasketballusa.com
  • Change Facebook page to Select Basketball
  • 2018 Budget

Goals for this quarter:

  • Get to sub 6:00 minute mile
  • Date night with each of the kids (Matthew, Katy, Livy)
  • Get real estate license
  • Read 1 book
  • Listen to 4 books (Everybody Writes, The Everything Store, The Power of Positive Leadership)
  • Outline a course or book on Marketing for Youth Basketball
  • Sign up for 2 volunteer days at Katy’s school
  • Sign up for 2 volunteer days at Matthew’s school

Goals for the year

  • Run a sub 6 minute mile (start of this year is 6:23)
  • Get Fran time under 5:30 (start of this year is 6:05, finished at 4:48)
  • Validate a new idea via the Will It Fly process
  • Volunteer in Katy’s K class twice and in her first-grade class twice
  • Volunteer in Matthew’s K class twice
  • Read or listen to 6 books (Extreme Ownership, Start With Why, The 10X Rule, The Four Hour Work Week, The Five Dysfunctions of a Team, Disruptive Marketing, Buy Buttons, Shoe Dog, Known, Top of Mind, Get Scrappy, Legacy, Founder’s Mentality, Play Bigger, Grain Brain)
  • Is Start a Fire a content tool worth using?

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