Goals for November 26-December 2, 2017

Goals for this week:

  • Publish weekly goals
  • Publish “The Beacon Experience” article
  • Finish section 1 of “Club Basketball Marketing”
  • Udemy section 7
  • Copyblogger email series #3
  • Article promotion and newsletter sign up mention (Periscope and Live)
    • “secret link to goals”
  • Add a relevant person to LinkedIn and Twitter – target sports management and marketing people

Work Tasks for this week:

  • Load Buffer for THR, SB, BAM, SP
  • Build out roster hometown infographic
  • Revamp and publish recruiting 101
  • Proof and schedule Elevate
  • Phase I “club vs. school” opt-in evaluation
    • update clubs
    • email current subscribers
  • Make Select Printing Twitter Account Live – what type of content?
  • Jar HQ Demo
  • Where can I learn how to become a headline expert?
  • What are the most popular THR articles
  • New THR website – cornerstone approach
  • NPI redirect strategy to capture audience info for officials (blog post?) and coaches
  • Select Printing “stories” ideas. Who and when?
  • Select Printing content home (from Newsletter)
    • articles
    • checklists

Weekly schedule

Sunday

  • Publish Goals and Tasks
  • Mod 1 and Mod 2 review
  • Review hometown roster data – submit for infographic

Keep it simple and focus on what matters. Don't let yourself be overwhelmed. - Confucius

Monday

  • Set up beacon with travel tips and opt-in through Leadpages
  • Update vincehordemann.com email opt-in with secret goal link
  • Load Buffer with curated content, leave gaps for original content
  • Set up recruiting 101 article
  • “club vs. school” opt-in review
  • Post to SP Instagram
  • Check all web analytics
  • What are the most popular THR articles? Which measurements matter most? How can we use this to generate better content?
  • Update AAU / club list
    • Create an audience to target Select Printing and NPI
    • email subscribers that there has been an update
  • Decide on SP twitter content and make live
  • Schedule Jar HQ demo
  • Select media plan (video, articles, etc) follow up
    • Include sharing content from all our channels (why, what, how + metrics)
    • include a list of “partners” to share as content (curation strategy)

Tuesday

  • Outline “beacon” article
  • Periscope “KPI” article – opt-in for secret link
  • Content planning
  • Publish recruiting 101 post
  • Buffer THR original articles for the week
  • Post to SP Instagram
  • THR cornerstone strategy

Wednesday

  • Write and publish “beacon”
  • Post “beacon” via Facebook and Twitter
  • FB Live “beacon” article – opt-in for secret link
  • Post to SP Instagram
  • THR cornerstone strategy
  • Where to house Select Printing content
  • Select Printing “stories” strategy

Thursday

  • Finish Section 1 of Marketing book
  • Write and proof Elevate
  • Periscope “beacon” – opt-in for secret link
  • Email vincehordemann.com list
  • Publish hometown roster infographic
  • New THR website punch list
  • NPI marketing strategy including “pass-through” posts for audience building
  • Where to get a headline education

Friday

  • Section 7 of Udemy Course
  • Email series #3
  • Schedule Elevate to publish next week
  • Build and schedule THR newsletter for next week
  • Populate SP Twitter lists (high school girls basketball)

Saturday

  • Online networking

How did last week’s goals go:

  • Publish weekly goals
  • Add a relevant person to LinkedIn and Twitter – target sports management and marketing people
  • Publish “Terms” article
  • Finish section 1 of “Club Basketball Marketing”
  • Udemy section 6
  • Copyblogger email series #1
  • Article promotion and newsletter sign up mention (Periscope and Live)
  • Load Buffer for THR
  • Build out pre-game article and video
  • Publish the 6’1 challenge
  • Publish THR newsletter
  • How to approach college hometown rosters
  • Phase I “club vs. school” opt-in test
  • Select Media plan
  • Video strategy (SP, THR, SB, VH)
  • How to approach sharing content from all our channels (why, what, how + metrics)
  • Make Select Printing Twitter Account Live

Goals for this quarter:

  • Get to sub 6:00 minute mile
  • Date night with each of the kids (Matthew, Katy, Livy)
  • Get real estate license
  • Read 1 book
  • Listen to 4 books (Everybody Writes, The Everything Store, The Power of Positive Leadership)
  • Outline a course or book on Marketing for Youth Basketball
  • Sign up for 2 volunteer days at Katy’s school
  • Sign up for 2 volunteer days at Matthew’s school

Goals for the year

  • Run a sub 6 minute mile (start of this year is 6:23)
  • Get Fran time under 5:30 (start of this year is 6:05, finished at 4:48)
  • Validate a new idea via the Will It Fly process
  • Volunteer in Katy’s K class twice and in her first-grade class twice
  • Volunteer in Matthew’s K class twice
  • Read or listen to 6 books (Extreme Ownership, Start With Why, The 10X Rule, The Four Hour Work Week, The Five Dysfunctions of a Team, Disruptive Marketing, Buy Buttons, Shoe Dog, Known, Top of Mind, Get Scrappy, Legacy, Founder’s Mentality, Play Bigger, Grain Brain)
  • Is Start a Fire a content tool worth using?

Leave a Reply

Your email address will not be published. Required fields are marked *