How to get more emails with a lead magnet campaign

Recently I published an article about a Facebook / Leadpages campaign we used. The goal was to generate emails that could be turned in to registrations for a showcase camp. Along the way, I made a few mistakes but ultimately built a better system for the next go around. If you want to read it, click here for “The four Facebook mistakes I made on our last campaign”.

Since then, I’ve built a basic infographic on the process. It is really simplified overview of how to get more emails with a lead magnet campaign. Essentially the process looks like this:

  • Grab your target’s attention
  • Give them some good value
  • Exchange their email for even better value
  • Build the relationship

And all along the way you are tracking what is working and what isn’t.

HOW TO GET MORE EMAILS WITH A LEAD MAGNET CAMPAIGN

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