Recently I published an article about a Facebook / Leadpages campaign we used. The goal was to generate emails that could be turned in to registrations for a showcase camp. Along the way, I made a few mistakes but ultimately built a better system for the next go around. If you want to read it, click here for “The four Facebook mistakes I made on our last campaign”.
Since then, I’ve built a basic infographic on the process. It is really simplified overview of how to get more emails with a lead magnet campaign. Essentially the process looks like this:
- Grab your target’s attention
- Give them some good value
- Exchange their email for even better value
- Build the relationship
And all along the way you are tracking what is working and what isn’t.